
Logo Essentials
Perfect for new businesses, side hustles, cafés, freelancers, creators, and startups looking for a professional logo and a solid foundation.
✴ 2 logo concepts
✴ 1 round of revision
✴ Entire logo suite included - primary, secondary, logo mark
✴ PNG, JPG, SVG, Adobe Illustrator & PDF files
✴ Basic brand guide

Brand Essentials
For businesses ready to build a stronger, more considered visual identity.
✴ Brand Discovery
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Brand questionnaire
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Discovery call
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Business goals workshop
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Competitor analysis
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Industry research
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SWOT snapshot
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Brand audit (if rebranding)
✴ Brand Strategy
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Brand purpose
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Mission
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Vision
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Core values
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Brand personality
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Brand archetype
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Brand positioning
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Brand promise
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Unique selling proposition
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Tone of voice
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Key messaging pillars
✴ Creative Direction
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Visual strategy
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Moodboard(s)
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Typography exploration
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Colour psychology
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Style direction
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Inspiration references
✴ Logo Design
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2 strategic identity concept and directions
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Strategic rationale for every concept
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Up to 2 rounds of revisions
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Logo suite - Primary logo, secondary logo, stacked logo, icon/brand mark, Monogram (where applicable)
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Favicon
✴ Visual Identity
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Colour palette
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Primary & secondary typography
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Brand patterns
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Icon style recommendation
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Photography direction
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Illustration direction (optional)
✴ Deliverables
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AI
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EPS
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SVG
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PDF
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PNG
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JPG
✴ Brand Guidelines
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Robust brand guideline PDF
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Logo spacing
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Minimum size
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Colour specifications
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Incorrect logo usage
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Typography guide
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Brand personality summary
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Asset organisation
✴ Support
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7-day support
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File organisation
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Cloud delivery folder
Srishti Daiv
Srishti Daiv