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Your Next Campus is a next-generation, tech-led global education platform dedicated to empowering ambitious students and families to realise their dreams of studying abroad.
They blend deep expertise, data-driven insights, and personalised guidance to help every student of every background navigate the complex journey from aspiration to achievement, and beyond.
Here's how we built their visual identity.
2 June 2025
Discovery
Started with the target audience. Always do.
It anchored the Discovery phase and kept the brand from turning into someone’s Pinterest board of dreams.
I wasn’t designing for the founder’s taste. I was designing for the people they were trying to reach.
I LOVED that the stakeholders had already done their own comprehensive homework. It made the Discovery call sharper.
This call was not a download of information, but a real alignment. They weren’t coming in cold. They knew what they didn’t want, had seen what didn’t work in their space, and were ready to build something that actually spoke to their audience.
And they were comfortable enough to be vocal about it DURING Discovery (so key!)
Clear goals.
To be the most trusted and recommended partner for global education journeys.
To be recognised for our ethical, transparent, and student-first approach.
To democratise access to global education, making it achievable for students from all walks of life.
Four values.
Inclusivity
Serve students from all financial backgrounds, cities, and academic profiles.
Integrity
Provide honest, transparent advice. Always place the student’s best interests first.
Empowerment
Enable students and families to make informed, confident decisions for their futures.
Innovation
Leverage technology and global best practices to streamline and personalise every journey.
8 June 2025
Moodboard
'Your Next Campus' being a three-word name, a typography logo felt right. Clean, flexible, and open to smart detail.
Brand typeface needed to feel fresh but dependable. Easy to use, easy to trust.
A palette that holds energy, growth, clarity, brightness - education.
This was the first signal of what the brand could be: young, affable, and real.
On 12 June 2025, I presented a one-concept logo + visual identity.
Words that formed their reaction:
"It's creative, no doubt."
"Wow, this is the thing."
"It resonated so well."
"It was perfect for me."
Over the following 6-7 days, we fine-tuned minor feedback.
Here's presenting the visual identity for Your Next Campus.
Primary Typeface
Space Grotesk
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Secondary Typeface
Signpainter
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Loved working with Srishti on this project (branding identity). She asks very relevant questions about the business, the target segment, brand USPs that made us think about some of these aspects from scratch. The discussions with her were deep and she took full ownership of the project. The quality of work is top notch. The deliverables were clearly documented and timelines were adhered. Strongly recommend her!
Saurabh Tandon, Linkedin
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